Launch Your Business with Your Blog
Every single day Google processes over 3.5 billion searches. Pretty wild, right?
Now, to me, this statistic means a few different things. First, it means that the possibilities for reaching anyone, anywhere are endless.
And second, it means that as business owners, we need to be doing everything in our power to maximize this platform and launch our business blogs.
So, I ask you: how are you using your website + business blog to maximize the number of potential clients?
If you aren’t quite sure, that’s okay. That’s what this post is for!
In this post, I am going to explain,
1. the major social and economic benefits of having a blog, and
2. how we can use these elements to create a solid foundation for our content marketing strategy.
So, if you’re ready, come on!
8 Things Your Business Blog Should Be Doing to Launch Your Business
#1 Converting Your Potential Clients into Actual Clients
Thriving business blogs have the opportunity to reach out to your target audience. According to a Hubspot Survey, 60% of businesses who blog acquire more customers. In others words, by simply creating blog posts on a regular basis, you allow your company to reach out to interested buyers in your market.
Your business blog becomes a powerful tool for meeting clients who otherwise would have been lost in a sea of online searches. Did you know that 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly? This just goes to show that the more your do it, the more attracting your business is to potential clients.
#2 Becoming the Authority in Your Field
Business blogs allow your company to become the authority in your marketplace by providing qualified leads with quality information they can trust. By providing quality information on your blog, customers learn about your company and see directly why they should do business with you versus your competitors.
#3 Making Your Company Stand Out from the Competition
Here is the reality: Nearly 40% of US companies use blogs for marketing purposes. So, if you aren’t writing in a business blog, you are already behind your competition. Our online business culture has now evolved to a place where companies can no longer financially afford to lack a business blog. The bottom is simple: if you want people to notice you, if you want to stand out, if you want to make your statement, then you need to keep up with the time and your competition by writing in your business blog.
#4 Creating a Consistent, Trustworthy + Viral Reputation for Your Company
46% of people read blogs more than once a day. (HubSpot Science of Blogging, 2010) In other words, in today’s culture, reading blogs has become a staple method of gaining information. Blogs have become a simple way for people to gain information more frequently. This statistic goes to show that when you maintain a business blog, you show clients and potential clients that you exist, that you are here, and that you are real. People like knowing that they are connecting with an actual person rather than just a computer screen. And business blogs encourage that human to human relationship.
#5 Giving People Free Stuff + Promoting Your Brand
You business blog is a powerful testimony to the nature of your business and the direction of your brand. That’s because, people read business blogs to gain more information about a company’s brand, philosophy, and products or services. But, it also gives you the chance to spread your brand around the viral marketplace by giving away free materials and resources.
#6 Building Your Email List
Building an email list essential to the ongoing development of your online company. Emails lists allow you to communicate directly with your clients whenever you like. And unlike other forms or advertising or social media that can be shut down for varying reasons, email lists are something tangible that YOU have complete control over. By writing in a business blog, you are able to gain a following of people who will trust you enough to give out their email address. At that point, you are beginning to convert potential clients into your tribe.
#7 Gaining a Higher ROI
Your business blog isn’t a bragging right. It is a marketing tool. Business blogs should be written with the intention of creating a higher ROI for your company. In other words, by creating specific, well-thought-out material, you have the opportunity to generate a higher number of sales. In fact, 79% of companies that have a blog report a positive ROI for inbound marketing in 2013 (HubSpot State of Inbound, 2013). So, let your business blog work for you!
#8: Helping You Recognize Your Target Audience
Writing a business blog allows you to form a deeper connection with your target market. When you write in your business blog, you should use it as a chance to ask your readers questions. Prompt them to respond to your blog in the comments section or have them send you an email. The more readers you have, the more likely you are to get responses from people. Don’t be afraid to tell your readers exactly what you want to do! If they’re reading your blog, they’re already interested in you and your company, so there is no need to be shy!
Have you ever considered the immense power that business blogging could bring to your online presence? I want to know: what’s holding you back from starting your business blog? Hop on over to my Facebook page and tell me what scares you the most about business blogging!