Blogging

How Millennials Rule Your Blog

How Thinking Like a Child Improved My
As we continue to talk about the power that your blog can have on your business, it’s important that you understand the influence that Millenials have on your blog.

Today, I want to break down the common characteristics of Millennials and show you exactly why these characteristics can help drive your blog to a new level of success.

Millennials, now 18-32 years of age, are the largest generation in the U.S., representing one-third of the entire U.S. population. This generation is different than any other mostly because they have grown up with the internet. In fact, there is little of their lives in which Millenials cannot remember a computer or cell phone being involved.

The reality of our American life is simple: we live in a viral world. We live in a time when it is impossible to ignore the effects that the internet has in our daily existence. Social media drives consumer branding and trust in profound ways.

Millenials rely on websites, blogs, and social media platforms like Instagram, to make decisions about products or services. And because of this, your business blog needs to assert itself as an educational tool they can use to learn more about.

But, we’ll get to all of that. Below I’m sharing five unique features about the Millenial market and how your blog can benefit from them. So, let’s get started!

#1 Websites are a Norm for Millennials

Because Millennials have grown up with internet and technology, they demand it from the companies they associate with and by from. In other words, if you don’t have an operational website then Millennials will just move on to a company that does. In fact, 58% of Millennials expect brands to publish content online before they make a purchase and rank authenticity.” So, if you wish to generate sales from Millennials, you have to keep your website up to date.

Millenials, who log on to your site, will view your blog as a communicative exchange. And just so, your business blog becomes an easy way to record and comment on current affairs. Posting frequently will help Millennials feel an instant connection to your brand and business.

#2 Millennials Don’t Read the Newspaper, but…

….you guessed it! A lot of the content that Millennials dotend to share are blog posts. According to WordPress, over 409 million people view more than 20.1 billion pages each month. Blogs have taken over newspaper ratings and other news sources. It is more convenient for Millennials to access instant news on their phones and computers than it is to seek out information in books and newspapers. So, don’t risk becoming a dinosaur in the eyes of the Millennials!

Satisfy your Millennials thirst for “now” by creating blog posts that are relevant. Take a hot topic and create an entry on your business blog about it. By playing to the trends, Millennials will not only become engaged in your blog but your business as well.

#3 Millennials Trust Blogs

In a recent survey, 33% of Millennials selected blog posts as their top media source before making a decision to buy! So, it seems, Millennials are reading blogs for more than pleasure. Blogs have become a reliable source of information that Millennials actively seek out for guidance. Just like they would consult their friends about style questions, Millennials now turn to blogs for guidance and to see what’s “in”.

Make sure that your business blog posts have an obvious call to action in them. Once you gain your reader’s trust, you want to make sure that they are taking action! Because Millennials are easily influenced by blogs, you should be going one step further and giving them specific steps to buy your product or service.

#4 Millennials Love to Share Their Knowledge Socially

Another major component of the Millennial generation is their love of sharing information over the social media. In fact, it is well known that Millennials have a habit of sharing content that inspires them, influences them and motivates them. Millennials share this viral content through apps like Twitter, Instagram, and Facebook. Because Millennials are likely to share information on social networks, they can become unintentional sources of marketing for your company.

Take advantage of the Millennial market by creating content they want to share. Look at other information your Millennial market is sharing and create like-posts. The more you can get Millennials to share your business blog, the more (free) traffic will come your way.

#5 Millennials Never Turn It Off

Millennials are never without the internet. In fact, 87% of millennials use between two and three tech devices at least once on a daily basis! And the I-phone has made sure Millennials are always able to access information whenever they want. As time continues, Millennials are expected to become even more reliant on their cell phones to gain information, making the need for mobile friendly websites and applications higher than ever for companies!

Make sure that your blog posts are easy to read on all types of devices. The more user-friendly your experience is, the better.


Okay, so I want to know… Are you noticing the cyclical effect that Millennials have on our personal and business culture? How has the Millennial market impacted your business’s blog? Let me know in the comments below!

If you aren’t already blogging for your business, you’re missing out on tons of marketing opportunities. Blogging is an easy and effective way to increase your traffic and convert clients. For more information about business blogging, send me an email today!