As we continue to talk about the power that your blog can have on your business, it’s important that you understand the influence that Millenials have on your blog. Today, I want to break down the common characteristics of Millennials and show you exactly why these characteristics can help drive your blog to a new level of success. Millennials, now 18-32 years of age, are the largest generation in the U.S., representing one-third of the entire U.S. population. This generation is different than any other mostly because they have grown up with the internet. In fact, there is little of their lives in which Millenials cannot remember a computer or…

Every single day Google processes over 3.5 billion searches. Pretty wild, right? Now, to me, this statistic means a few different things. First, it means that the possibilities for reaching anyone, anywhere are endless. And second, it means that as business owners, we need to be doing everything in our power to maximize this platform and launch our business blogs. So, I ask you: how are you using your website + business blog to maximize the number of potential clients? If you aren’t quite sure, that’s okay. That’s what this post is for! In this post, I am going to explain, 1. the major social and economic benefits of having…

It’s been a wonderful reason for my silence in this place. My husband and I are excited to announce the birth of our daughter, little June Bea. I am now back in the office and ready to get to work. Please let me know if you need anything.

This week, one of my favorite bloggers announced that she will be taking a break from blogging in order to re-evaluate’s its role in her life. This sent a panic out to her readers, who fear that after a break, she will not return to the blogosphere. But here’s what I think: blogging will never die. No matter how many breaks we take and no matter how many people doubt its relevance, there is a power of connection found in blogging that can’t be replicated on any other social media forum. When I first started blogging, I just wanted to wanted to share my story. I wanted to write it…

Have you ever heard the phrase, “Products don’t sell, solutions do.” Well, it’s true. Potential customers and clients buy things when they know that it is a solid solution for their problem. As you write your content + copy, keep in mind that it is essential that you are able to aggravate your readers. You should always want to enact the emotional side of your reader as early as you possibly can. Aggravation has the powerful ability to stimulate tons of negative emotions and encourage people to take action. Your goal for writing should be: 1. remind customers of their problem, and 2. explain your product is the best solution…